Over the past couple of years, I’ve recorded several video training courses for video2brain, an Austrian company that I often referred to as the European equivalent of lynda.com. It turns out that my description was prophetic. If you visit the video2brain website today, you’ll see a subtle change in its logo:
It now has the tagline “a lynda.com brand”.
According to a press release, lynda.com sees “a huge growth opportunity in new and emerging markets that demand multi-lingual educational content.” That market was already served by video2brain, which has been creating video training material in German, French, and Spanish for the past decade, and already has more than 400,000 subscribers. The English-language video training material that I and others—such as Tom Green, Joseph Labrecque, Maxim Jago, and Angie Taylor—created was a relatively new venture for video2brain. Following the acquisition, video2brain will no longer produce English-language material. Instead, it becomes the multilingual arm of lynda.com.
From a business point of view, the acquisition makes a lot of sense. As a video2brain author, I’ve had access to the full library, and I can honestly say that the quality of material is superb, an excellent match for lynda.com. Over the next few months, many of the video2brain English-language courses will be migrated to lynda.com. Unfortunately, my Dreamweaver video courses won’t be migrated, because they were co-produced with Peachpit. However, the following two courses are available on DVD and in the Safari Online Library:
It hasn’t been confirmed what will happen to my Introducing PHP course, but it’s currently still available from video2brain.
Although I’m delighted that lynda.com has recognized the quality and value of video2brain, I’m naturally sad that I’ll no longer be working with Barbara Luef and all the other great people in the English team at video2brain’s studios in Graz. I had a long chat with Dan Brodnitz, video2brain’s Director of Content, this morning. He’s moving to lynda.com (in fact, it’s a homecoming for him—he was with lynda.com at an earlier stage in his career). The news of the acquisition has only just broken, and a lot of discussions need to take place. lynda.com already has a large cohort of talented video trainers. But I hope they have room for some of video2brain’s English-language authors—and if I’m one of them, so much the better.